We are real-world, hands-on, "this-is-how-you-do-it", intense media buying instruction benefiting the novice as well as the pros. From the basics to the tricks of the trade, every important facet of media buying -- understanding and analyzing research, evaluating each medium/station/publication, hard-nosed negotiating techniques, obtaining value-added merchandising, reading the audits, and posting buys -- is all unequivocally included in this 4 1/2-day media buying course touring approximately 40 cities throughout the United States each year.

Our media buying course is designed to help media buyers and planners, marketing directors, account executives and media sales reps understand the media buying process.  Our classes are small, by design, so each student gets the benefit of personal instructions from seasoned, savvy, media pros as well as informative class interaction.  Because seating is limited, we recommend early registration.

If you can't correctly answer all of the following questions, you are a candidate for Media Buying Academy's 4 1/2 -day media buying course!

1. How can an agency broadcast media buyer take out an "insurance policy" that almost certainly guarantees a spot TV post analysis in the 95-105% performance range?
2. Why should broadcast media buyers never reveal their primary demo to a radio or TV Sales rep?
3. How can a print media buyer negotiate with a newspaper rep?
4. How do you "post" a radio media buy?
5. How do you "expand" a radio media buy without adding extra dollars?
6. Why would a media buyer refuse to accept a station confirmation?
7. How can a buyer justify every single buying decision?
8. When negotiating TV rates, how can a media buyer determine the bottom-line rate to be paid for a spot besides using CPP's?
9. How should cable TV be bought?
10. How much frequency is enough?

In buying and placing any media, there's always more to be learned. And, there's always the question, "Did you learn to buy it right from the beginning?" Perhaps your teacher taught you wrong, or worse, you taught yourself. You might think you know it all, that you are truly good at buying radio, television, and cable airtime, and magazine and newspaper space, but don't you think a little more knowledge might save your company valuable advertising dollars?