Value-added is what the stations/publications/outdoor companies give the buyers for free to help extend the life of the campaign. It is just as important as the paid portion of the buy. With Outdoor, it could be 3 poster panels for free along with a #25 Showing. The rep had better not come tell me they didn’t go up…….they are part of the Plan!
Radio rep – Don’t tell me my N/Cs didn’t run – They were part of the Plan! Watch me take those N/Cs off the bill. Fair is fair. I don’t want to hear anything more about it!