The Michael M. Costello Scholarship Application Awarded by The Media Buying Academy Group

The Media Buying Academy Group is pleased to offer support and encouragement to young people considering careers in media buying within the advertising industry. Media Buying Academy is dedicated to the thorough, ethical training of media buyers and planners in all phases of media placement: television, radio, cable, newspapers, outdoor, consumer magazines, and business-to-business publications.

The Media Buying Academy Group's memorial scholarship is named in honor of Michael M. Costello, who worked in the advertising industry for most of his life. He began his career at a popular radio station in Baltimore, WITH-AM, where he sold radio time. From there, he joined J. Walter Thompson's creative team. He also spent many years as Ehrlich-Manes Associates Senior Vice President, Creative Director. Towards the end of his career, he freelanced his advertising knowledge and expertise to a long list of loyal followers.

Since its inception in 1996, the Michael M. Costello Scholarship Award has been awarded to mass communications students from Kutztown University of Pennsylvania, the University of Nebraska at Omaha, San Jose State University, Temple University, Arkansas State University, Iowa State University, and South Dakota State University.

The scholarship consists of four intense days of media buying training at any class location within the year of the scholarship at no charge to the scholarship winner. The winner pays only for their books, a flat rate of $100.00 for the four books. The only requirement is that the applicant be enrolled full-time at a four-year college, majoring in mass communications and have a desire to further their education in the media buying field.

To apply for the scholarship, students should print out and complete the form by clicking here and return it, along with a 200 words or less essay explaining why they should win the scholarship. On April 1st of every year entries will be judged on need, creative writing, aptitude, and desire to learn.