In-Home Study Programs -- The New Media Tutor

MBA Group, 57 West Baltimore Street, Taneytown, MD 21787-2015 • Ph 410-756-1842 • Fax 410-756-1844

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Learn at your Pace, In your Place with Media Tutor

MEDIA TUTOR: Media Buying Academy’s “BootCamp” for Home or Office Study

Now Available on DVD, Videotape, Audio CD or Audio Cassette

Media Tutor provides hands-on media buying training
in 8 topic modules each with coordinated text, exercises,
tests, resource files, and forms for use in your home or office.

Buy any combination of modules to customize the media buying training you need, or buy the full 8 module series for complete media buying training!

Here’s what’s available:

Media Basics – 101: Communications, Ethics, Professionalism, Creativity, Sales Trickery, Terminology, Presentation Skills, Media Research

Radio – 102: How To Buy It Effectively And Efficiently, By Hand -- Includes Crunching The Numbers, Dayparting, Flighting, Formats, Station Selection, Negotiations, Value-Added, “Posts”

Television And Cable TV – 103: How To Buy Each Effectively And Efficiently By Hand – Includes Adjusting The Numbers For Spot TV, Dayparting, Flighting, Program Or Network Selection, Negotiating, Post Analysis

Print/Outdoor/Theater – 104: Newspaper, Outdoor, Theater, Transit, Alternative Media, Magazines, Negotiations, Positioning, Circulation/Readership, Frequency, Cost-Efficiencies, Ad Sizes, Color, DEC Counts, Showings, Consumer Magazines, Trade Publications, Reading The Audits, Value-Added

Accountability, Stewardship Negotiating Skills – 105: Covers Purposes Of Each Medium, The Importance Of Media Strategy, Strengths And Weaknesses Of Each Medium, 3 Key Elements To A Successful Campaign, Understanding And Verifying The Target Demo, Thinking Outside The Box, Accountability, Stewardship, The Art Of Negotiating, Organizational Skills, What To Expect From Media Reps, Understanding Value-Added

Internet Advertising – 106: A Basic Introduction To Internet Advertising, Terminology, Resources, The Information Superhighway, Online Versus Offline, Setting Goals, Determining The Target Audience, Website Selection, Types Of Ads, Negotiating Rates, Response Rates, Content Flexibility, Tracking, Ad Management

Direct Mail Marketing – 107: Terminology, Strengths And Weaknesses, Creating A Plan, General Information, Ethics, Direct Mail Forms, Elements Of A Direct Mail Campaign, Answer These Questions, Direct Mail, Campaign Steps, Pricing, The Offer, The Layout, Seasonality, The List, Calculating The Needed Response Rate, Personalization, Inserts, Premiums, Sweepstakes Pitfalls, Co-op Mailings, The Envelope, The Headline And Body Copy, Order Forms, Catalogues, Self-Mailers, Printing, Newspaper Mail Order, 800 Numbers, It’s A Campaign – Frequency, Fulfilling Orders, Postage, Post Office Tips, Direct Mail Tips, Sources/Resources, Bibliography

Media Plans – 108: 9 Questions Media Buyers Need Answers To, The Thought Process Buyers Go Through, How Many Messages Per Day?, What Goes Into A Media Plan, Frequency Decision Variables, Flow Chart, Competitive Spending, Advertising To Sales Ratios, Principles Of Media Planning, Ethnic Groups, Baby Boomers, Purpose/Strengths & Weaknesses Of Each Medium, Media Planning Checklist, Negotiations/Ad Costs, Who Is Being Targeted?, Cutting Ad Budgets In A Recession, Mock Media Plan With Corrections

It's all distilled and re-formatted from the most thorough, effective classroom media buying training in our industry; the training that's received rave reviews by folks from the likes of AIWA/Sony, Anheuser-Busch, Arby's, Blockbuster Video, Liz Claiborne, Coca-Cola, Coors Brewing, Gerber Foods, Kraft/General Foods, Meineke Muffler, Service Merchandise and hundreds more.

Media Directors/Supervisors...use it over and over to train new hires and promotables, while standardizing everyone's skill sets!

Smaller Agency Management...use it to upgrade your media capabilities to better compete for new business!

Media Staff...use it to boost your promotion prospects...add new skills...improve your negotiating effectiveness!

Clients...use it to demystify media...improve your strategic direction...increase your control of media budgeting and execution activities!

Grads/Job Seekers...use it to increase your marketability!

Any 1 Subject: $499 * The Full 8 Module Series: $3,992

Add $12.95 shipping and handling to each subject ordered.

Buy all 8 subjects and shipping is FREE!