Media Buying Authorities

MEDIA BUYING ACADEMY

Phone: 1-800-MBA-BUYER

Who we are…
Media Buying Authorities is a
Media Buying Service specializing in:

Researching, planning, negotiating, placing and posting media for a small, select group of advertisers
Assisting advertising agencies with buying overloads
Per project buys so that the agency doesn’t have to hire additional buyers and pay salaries and benefits
Providing media plans backed up with research and rationale
Post-Analysis for broadcast
Media professionals available for consultations, presentations, meetings, negotiations
Training for media buying staff members already in place
Media critiques of media plans and strategies

Media Buying Authorities is a sister company of the Media Buying Academy Group, Inc. Now in its 15th year, the Media Buying Academy teaches an intense 4 1/2-day, “real-world, hands on, this-is-how-you-do-it” seminar on how to buy media. In 2008, Media Buying Academy’s “Bootcamp” will be held in 43 cities across the United States. We are experts in the field of media buying. We believe you can have the best creative product in the world, but if that media buyer does not place the ad before the “right” pairs of eyes and ears (those people most likely to buy your product), then the end result is a failed campaign.


We can help… Media Buying Authorities has worked closely with such companies as:
Sight ‘n Sound Theatres PA Dutch Country Lebanon Valley College State Farm Insurance The State of Washington The State of California (audit)	VitaCenters Keys Insurance – The Benefit Card Restaurants Unlimited, Inc. Adelphia Communications (audit) Landry’s Seafood The Dering Corporation
Media Buying Authorities handles all phases of advertising placement – spot television, spot radio, newspaper, outdoor, transit, consumer magazines, cable television and business-to-business. Our very affordable rate structure allows you to contract our services based upon one of the following payment plans: hourly rate, percentage fee, or per project rate.

What we can do for you…
Media Buying Authorities is dedicated
to provide you with:

Fast, reliable service
Pro-active responses, not necessarily re-active responses
The best planned, researched, well-thought out media buys
Value-added merchandising
Prompt attention to your questions
Careful scrutinization of your media invoices
Quality post analyses for all television and radio buys
Media recommendations backed up with respected research
The benefit of our many years of strong negotiating skills, usually resulting in excellent rate structures

All of our media buyers and planners are Certified Media Generalists, certified through the Society To Advance Media Professionalism. This designation is only achieved by passing a rigorous set of exam questions on media buying. We are seasoned, experienced, media savvy buyers who have many years in the field and who also have strong negotiating capabilities and a strong sense of ethics. We treat our client’s money as if it were our own and follow through on our buys, even after the schedule has aired to make sure our clients only pay for what was delivered, not necessarily what was ordered.

The dirty little secret in media buying today is buyer inexperience. Pure and simple. Ask your current media buyer some of these questions:

Are you getting the lowest possible rates for us?
Are you getting something for our ad dollars beyond airtime or space from the stations and publications?
Are you doing a “post” to make sure we are only paying for what we got, not necessarily what we ordered?
Are you reviewing and analyzing applicable research on our product category?
Are you doing competitive checks for us?
Are you a strong negotiator?
Do you have an established rapport with each of the media reps?
Are you certified through the Society To Advance Media Professionalism?

If they can’t answer “yes” to each and every one of the above questions, perhaps now is the time to contact Media Buying Authorities. We set ourselves apart from those buyers who just “think they know how to buy media.” Who would you rather en-trust your media budget to?

Contact Us...Lee Morrow, CEO; Chris Buddemeyer, President

What others have to say…
Media Buying Academy and Media Buying Authorities
clients are extremely satisfied:

“Excellent professional tool…a must! More “suits” need to attend.” ~Major J. Brown, Army Nat’l Guard, Washington, DC

“Good, comprehensive.” ~Alberto Alfonso, BBDO Latin America, Coral Gables, FL

“"Extremely informative. Invaluable to anyone involved in buying, planning, or selling.” ~Amy Konikowski, The Ad Council, New York, NY

“Very knowledgeable, very complete. Presented a large amount of material and kept it interesting.” ~Scott Barry, IRS, Washington, DC “WOW! What an unbelievable amount of information. I learned so much & will continue to learn more. It makes me want to go right to work now.” ~Thomas Dolan, Ashley Furniture, Arcadia, WI “Great course.” ~Walt Henry, Coors Brewing Co, Cincinnati, OH “Course content was valuable. Instructor offered valuable additional information as well as active examples.” ~Tamela Hughley, Coca-Cola Company, Atlanta, GA “Positive – course provided a lot of useful information. Good insights into appropriate/most effective modes of media to choose.” ~Jason Hinkis, Toys R Us, Paramus, NJ “WOW! Talk about a plethora of information! I’m so glad I got the books so I can go over all the info we learned during the seminar.” ~Sheila Good, Comcast Cable Advertising, Philadelphia, PA “This was an excellent class – the information & their presentation (approach) was very good-in fact-excellent.” Solomona Aoelua, US Census Bureau “Exactly the information I needed. Great instructor.” ~Lori White, American Plastics Council, Washington, DC REFERENCES:

REFERENCES
Connie Smith Williamson Medical Center 2021 Carothers Road Franklin, TN 37067 (615) 791-2196 CSMITH@wmed.org	Bill MacFarland Pro-Marketing 501 Slater's Lane, Suite 508 Alexandria, VA 22314 (703) 739-3565	Sheri Stoliker Husk Jennings Advertising 6 East Bay Street, Suite 600 Jacksonville, FL 32202 (904) 354-2600	Larry Cooper State Farm Insurance 2700 South Sunland Drive Tempe, AZ 85282-3387 (480) 293-8605
Tom Roberts Cook's Pest Control P.O. Box 669 Decatur, AL 35602 (256) 350-9339 to	Jim Mudd, Sr. Jim Mudd & Associates 6919 Chancellor Drive Cedar Falls, IA 50613 (319) 277-2003 o	Carolyn White-Richards White Richards & Associates 220 Athens Way, Suite 405 Nashville, TN 37228 (615) 259-8111	Rachael Carino San Manuel Indian Bingo & Casino 5797 North Victoria Avenue Highland, CA 92346 (909) 382-2222 x225
Charlie Devine Salem Broadcasting 10 Dogwood Lane Ho-Hokus, NJ 07423 (201) 298-5700 x225 chuckdeezz@yahoo.com	Holly Schwartz Buckeye Check Cashing, Inc 5720 Avery Road Dublin, OH 43016 (614) 798-5900 hschwartz@checksmart.com	Chuck Simmons Tanger Outlets 311 Stanley K. Tangler Blvd. Lancaster, PA 17602 (717) 392-7260 cesimmons@tangeroutlet.com

"I know half of my advertising dollars are being wasted. I only wish I knew which half."
				John Wanamaker Wanamaker Dept. Stores

"The dirty little secret in advertising today is media buyers' inexperience. Pure and simple."
				Lee Morrow, CEO Media Buying Academy & its subsidiaries