MEDIA BUYING ACADEMY

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MBA Group, 57 West Baltimore Street, Taneytown, MD  21787-2015  •  Ph 410-756-1842 • Fax 410-756-1844

 

"The proof of the pudding is in the audit.  Pay only for what was "received", not what was "ordered".  Many times those two poles are separated by a large chasm."
  • Lee Morrow, CEO
    Media Buying Auditors

We believe that when buying any media, whether it be spot television, cable television, spot radio, print, or outdoor, that the buy is only half finished after the planning, analyzing, negotiating, and fighting for the value-added merchandising is completed.

"Posting", scrutinizing the invoices and affidavits, and performing a full-scale audit is the only way an advertiser can be sure they have received what was ordered. Our process is a simple one:

Send us your monthly invoices/affidavits along with the time/insertion orders and proof of performance, and our auditors will audit your campaign.

We offer an affordable, competitive rate structure, and our trained, experienced staff is very efficient in both posting and auditing.

Also available to advertisers are critiques of the overall media plan, and executive summaries of all audits.

The time required to critique and/or audit a buy varies greatly on the size of the schedule, the number of stations and publications bought, and the duration of the campaign.

The buy isn't completed until the post and the audit is done, so call us today at 410-756-1842 during working hours to discuss our services to you in more depth or to answer any questions you might have.

Phone: (410) 756-1842 * Fax: (410) 756-1844
57 West Baltimore Street, Taneytown, MD 21787-2015
E-Mail: auditors@mediabuyingacademy.com


The media buyer's job is never finished until the post analysis is complete when buying television.  "Posting" is 50% of the broadcast media buyer's job.

To learn about "posting" for TV and radio, attend Media Buying Academy's 4-Day + Internet media buying seminars.  It is Media Buying Training at its best!