INSTRUCTORS

Lee Morrow developed the Media Buying course. With over 35 years in the business of buying and selling advertising media, Ms. Morrow has literally "done it all", and helped a generation of younger media professionals on the job learn the skills and professional standards that have become hallmarks of her career.

Lee has supervised local, regional and national media services for such leading American brands as Cover Girl, Union Carbide, Dow Chemical, Heileman Brewing, GEICO Insurance, Faygo Soft Drinks, and CVS Drug Stores, at agencies such as W.B. Doner and Abramson-Ehrlich Manes. She has also held key sales positions in the newspaper, magazine, TV, outdoor, and radio industries. Lee has also held brand management posts at Noxell Corporation (P&G) and Sweetheart Cup Corporation.

Maureen Gorman comes to the Media Buying Academy with over 25 years of top-notch experience in media. Currently, she holds the position of Media Director with Kinsella-Novak Communications, Ltd. in Chicago. To her credit, Maureen has worked at top agencies such as BBDO Worldwide, Grey-North Advertising and Bayer Bess Vanderwarker Advertising, all in Chicago, and has worked on major accounts such as Boston Chicken, the Illinois State Lottery, Motorola, Wrigley, Dodge, Hormel, Gillette, Apple Computers and Delta Airlines. To top that off, Maureen also has over ten years of experience with Nielsen Media Research Division of A.C. Nielsen Company working with television stations, advertising agencies, and advertisers. Maureen's career also involved extensive Cable Television buys for clients such as Ameritech and Quaker. Maureen has been an instructor with the Media Buying Academy since 1995.

Mary Rygiel has over 25 years of media planning and media buying experience in all media types. Currently, she is president of Media Relief, a media planning and media buying consultancy which she formed in 1992. Her clients include fast food, hotel, airline, and retail advertisers in South Florida. She had headed the Media Department at Lowe Marschalk in Houston; Yesawich, Pepperdine and Brown Advertising in Orlando; and Duane & Associates in Miami. In these positions, she not only managed the media department, but also supervised the media planning and media buying for all the agency accounts. The clients include Aeromexico Airlines, Universal Studios, Spiegel Catalogs, Beatrice Corporation, LaCosta Resort and Spa, Pizza Inn and Lanier Business Products. Prior to that she held middle management positions at Marsteller and D'Arcy, MacManus and Masius in Chicago. Mary joined the Media Buying Academy in 1997.

Dana Ripp is President & Owner of DRE Media, Ltd., a media buying agency in Madison, WI. DRE Media handles a multitude of local, regional, and national agencies & clients. Dana has over 20 years of media buying experience and has taught for the Media Buying Academy since 1997. Dana was one of the first professionals to become certified through the S.T.A.M.P. program and is a Certified Media Generalist. She has also held key sales positions in radio sales. As a Senior Instructor, Dana's front line, first hand experience and strong background in media buying and advertising make her media buying classes very informative and exciting.

Eileen Keller is the President of Ideality.com Inc. and Blitz Media Labs, Austin's Dream Brokerage. For over 30 years Eileen has been a visionary in the field of advertising. She started her career at McCann Erickson in Dallas buying time for Coca-Cola USA, followed by a position as the Media Director at Southern Union Gas Corporation, before going on to New York and then back to Austin.

In the 1980's Eileen authored a revolutionary college text book on advertising called, Blitz or You Are What You Pretend To Be, a hands-on book to help students become proficient in media buying. She taught classes at Southwest Texas State University and has instructed many advertising professionals around the country. Since 1976, she has been the visionary force in presidential campaigns, global advertising campaigns, internet strategies, and creating reality platforms for over 2000 clients. Eileen is a member of America's Professional Who's Who, a past president of the Austin Advertising Federation and one of America's Most Outstanding Young Women. In 1995-96 she was awarded The American Advertising Federation's 10th District's Member of the Year for her work.

Lori Martone, a media professional with over 25 years of media experience comes to the Media Buying Academy from the seacoast of New Hampshire.

Lori has a BA in Communications from the University of Massachusetts. Her career has been well rounded in the media buying function as well as sales positions in a major daily newspaper, television (WNDS-TV and radio (WOKQ). Lori has worked on both local and regional accounts such as the Eastern Fishing Exposition, Cingular Wireless, an IT solutions company, a credit union, a national recruiter, a multi-store pharmacy, a lumber company and more.

Lori presently owns her own media buying service, called Medialink, Inc. She also runs a monthly mentoring meeting for the New Hampshire’s Women’s Business Center, a non-profit organization supporting women-owned businesses.

Marla found her way to becoming an instructor at the Media Buying Academy through experience in a variety of advertising and media capacities over a span of 20+ years.

She has worked on local, regional and national levels as a media supervisor, negotiator, buyer and planner. She has been associated with agencies in Baltimore and most recently in Dallas such as BJK&E, Omnicom and The Richards Group. Notable accounts Marla has worked on include Pizza Hut, Pepsi and Saturn. Marla has earned a great deal of experience in promotional partnering an added value, negotiating extensive promotions to support and enhance the value of media buys for accounts such as Gambrinus Company/Corona and Paramount Theme Parks.

Her broad range of experience also includes local and national radio sales and agency account services. Marla attributes her acting background to what she aspires to be interesting and energizing media buying classes.

Kathy Green-Jones brings to the Media Buying Academy 25 years of passionate media planning and buying, market research, and account and budget management experience. Kathy was the Media and Promotions Director for LAGRANT COMMUNICATIONS an integrated media, marketing and public relations firm. Her many accounts she managed were for the California State Lottery, Southern California Edison, Nissan North America, Federated Department Stores and the Office of National Drug Control Policy (ONDCP) to name just a few. Kathy also has experience in the Hispanic and Afro-American ethnic markets.

In the 25 years that Kathy has worked in advertising she has supervised and managed accounts such as Disney Home Videos, Disney Movies, Disney Theme Parks, Buena Vista Television, Pep Boys, 7-Up, Fantastic Sam’s, SuperCuts, GM Motors, Mazda, Denny’s and the list could go on and on. Kathy has worked for Western International Media (Initiative Media), Foote, Cone & Belding, Walker Advertising and Marathon Media all located in Los Angeles, California. Kathy was born in Seattle, Washington but calls Los Angeles her home.