Lee Morrow CEO, Founder, Master Instructor
Lee Morrow developed the Media Buying course. With over 35 years in the business of buying and selling advertising media, Ms. Morrow has literally “done it all”, and helped a generation of younger media professionals on the job learn the skills and professional standards that have become hallmarks of her career.
Lee has supervised local, regional and national media services for such leading American brands as Cover Girl, Union Carbide, Dow Chemical, Heileman Brewing, GEICO Insurance, Faygo Soft Drinks, and CVS Drug Stores, at agencies such as W.B. Doner and Abramson-Ehrlich Manes. She has also held key sales positions in the newspaper, magazine, TV, outdoor, and radio industries. Lee has also held brand management posts at Noxell Corporation (P&G) and Sweetheart Cup Corporation.
Anne Morse, Senior Instructor
Anne Morse has been a media planner and buyer for more than 25 years, and owns a media buying service in San Francisco. Her background includes working in San Francisco agencies such as Foote Cone Belding, Cunningham & Walsh and Mindshare.
She has planned and bought virtually every type of media, including broadcast TV and radio, cable TV, print, outdoor, and transit, both nationally and internationally.
She has planned and/or purchased media for a wide variety of clients, with a particular emphasis on retail and non-profit. Some clients for whom she has bought and/or purchased media include: Cost Plus World Market, Planned Parenthood, Mervyn’s, Safeway, JC Penney, Cisco Systems, Ford, Toyota, PowerFoods, Pendleton, Qantas Airlines, Wallace Foundation, Natural Resources Defense Council, San Francisco Zoo, San Francisco Exploratorium, San Francisco Giants, and California Nurses Association.
