How Important Is The Business Lunch?

Business lunches are a way to get the buyer out of the office where ringing phones, e-mail alerts, and distractions often interrupt a meeting between buyer and seller. At the business lunch, the sales rep has the undivided attention of the buyer, in a pleasant atmosphere, with more than just satisfying food. The buyer is more relaxed than he/she would be in the office. Conditions are right for the buyer to be open to new sales ideas and/or proposals. They buyer is also pleased to get a “free lunch” in a world where there are no “free lunches.” The business lunch is perfect for hard-to-handle buyers, or buyers who always seem distracted in negotiation sessions. Business lunches might cost the sales rep and their station/publication a few bucks, but it is probably worth it in the long run.