8/8/2012
What’s more frustrating than doing your job with perfection and integrity only to have someone else, connected to the project, fail to hold up their end. It could be that the media buyer did the buy and sent out the paperwork, but the Traffic Department didn’t get the spots to the stations in time. Or, it could be that the media buyer placed the buy in a timely manner, but the station rep put it on a back burner and the spots didn’t air the first week of the schedule. Everyone needs to give 110%.