PayDay’s recent commercial showing a “nude” PayDay candy bar with it’s mid to lower section “blurred” out cries desperation. They tell viewers inadvertently to “get naked” and “enjoy a PayDay candy bar.” I can think of many more useful reasons to “get naked,” such as taking a shower or taking a luxurious bath, or to…
Astra Zeneca’s commercials tout – “If you can’t afford your medicine, Astra Zeneca MAY be able to help.” “May” means has permission. “Might” means maybe. The correct sentence should read, “If you can’t afford your medicine, Astra Zeneca MIGHT be able to help.” In Pennsylvania, “Bridges MAY freeze before roads.” The bridges have permission from…
I can’t believe presidential hopefuls such as Donald Trump, are sporting baseball caps. Even the Mayor of Baltimore, during the Freddie Gray riots sported a red Under Armor baseball cap, which was supposed to compliment her expensive two piece suit. If these politicians want respect, they need to dress the part – and baseball caps…
Who are the most profitable companies in the United States? Insurance companies, of course. They’ll take your money willingly, but when it comes to claim time – they don’t want to part with the almighty buck. A few years back, I had some jewelry stolen by one of my granddaughter’s girlfriends (some friend, eh?). My…
Years ago, manufacturers of feminine hygiene products were not allowed to show the product, just the box the product came in. In a kinder, gentler nation, this was acceptable. Now, the entire product is shown, including how it works. How embarrassing to females who are in the room watching television with a male friend when…
The commercial showing three young women standing in front of a pool, each with a miniature potted tree in front of her pelvic area isn’t funny. It shows how Shick’s razor works better than other products, for bikini cuts. Is nothing sacred anymore? I worked at Noxzema when we broke the commercial starring Gunella Knutsen…
I think it’s wonderful that for every flu shot Walgreen’s gives here in the U. S., one is donated for a child in a third world country. How about making this better, Walgreen’s, by also donating one to a less fortunate child here in the United States? A two for one sounds like a wonderful…
I don’t know how much Safelite Auto Glass paid to produce their recent commercial, but the copywriter should have told them it contained a grammatical error. “When your windshield needs fixed…….” Your windshield either needs “fixing,” or it needs the verb “to be,” “Your windshield needs to be “fixed.” “Needs fixed” makes Safelite sound like…
Value-added is what the stations/publications/outdoor companies give the buyers for free to help extend the life of the campaign. It is just as important as the paid portion of the buy. With Outdoor, it could be 3 poster panels for free along with a #25 Showing. The rep had better not come tell me they…
What happens when a buyer is absolutely positive he/she can’t get below the Sqad numbers for one reason or another. Perhaps the buyer even went all the way up the food chain to the GM, and still can’t get below Sqad. What happens? The first thing that happens is the station doesn’t get on the…
Media buyers don’t want to be told by their reps that “they can’t” do something. Make it happen. That’s what negotiations are all about! Get proactive. Make it work!
When a media buyer requests avails, it means there is quite possibly a buy on the table. In today’s world, the buyer needs those avails and everything that goes along with them yesterday, not a week from Thursday. Being in media sales means one does not have a 9-5 job. Get the avails out and…
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