What if I have a co-worker who leaves 15 minutes early every day and comes in at least 15 minutes late every morning. She is also late coming back from lunch, many times taking an hour and a half or more, instead of the scheduled hour. If she has a media rep luncheon, that’s one…
At the end of the day, do I shut down my computer completely (with screen and printer), or do I let it continue to run? How much more expensive is it to leave it on everyday? What happens if I leave it on, and a thunderstorm takes it down? What is the best way to…
8/8/2012 What’s more frustrating than doing your job with perfection and integrity only to have someone else, connected to the project, fail to hold up their end. It could be that the media buyer did the buy and sent out the paperwork, but the Traffic Department didn’t get the spots to the stations in time….
8/1/2012 I don’t know how many times this week I’ve tried to reach someone for a quick answer about something and have been told, “That person is on vacation this week.” Okay. I guess I put that project on hold until he comes back. Summers are bad because of vacation time. The only worse time…
7/25/2012 For as long as I can remember, the media has always complained about how long it takes agencies to pay – 90 – 120 days, usually. Once the schedule has aired, at the end of each broadcast or calendar month, the media will send out an invoice to the agency. The agency must check,…
7/19/2012 By Lee Morrow Don’t Tell Anybody, but: The Best Value-Added I Ever Got When I worked for an ad agency in Washington, DC, I negotiated radio for all of my accounts within the agency (one package for all) on a quarterly basis. It was very efficient to work this way. Generally speaking, the radio…
7/18/2012 I spend very little time with the Social Media – Facebook, Twitter, Linked-In, Pinterest, and others. My granddaughters are a different story, however. When their mother takes away their phone privileges (and they all have Smart Phones), they rush to Grandma’s to “borrow my computer.” When I ask why they need my computer, it’s…
7/11/2012 After about six hours in front of my computer, when my eyes are almost crossing, my brain is frying, my bottom is numb, and my feet feel like pins and needles, I need to get up, walk around the office, run up and down the stairs a few times, and maybe even go for…
7/4/2012 At the Media Buying Academy, we proudly recycle boxes, paper, bottles, cans, and anything else that is acceptable to recycle. We want to do our part in protecting Mother Earth. We also recycle things such as good manners, integrity, honesty, and fairness, which we might have learned many years ago, but which never go…
6/27/2012 Technology is wonderful in some ways, and horribly daunting in other ways. I’m from the old school, where a live body answered the company phone and quickly routed my call to the party I needed to speak with. That seldom happens in today’s world. Many companies can be proud of themselves for saving the…
6/20/2012 The Media Buying Academy invests in ad specialty items like pocket calendars, pens, camouflage pencils, rulers, calculators, letter splitters, sticky notes, scrap pads, and more – all with our business name, phone number and/or website address on them. We are happy to supply any or all of these items to our students who take…
6/13/2012 I know the IRS tells us to keep our tax information for up to seven years. I do this religiously, because I fear if I throw the information out too soon, I’ll be sure to be audited. How long, though, should we keep our client’s Insertion Orders/Time Orders/Media Plans? I have literally hundreds of…
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