I’ve been a buyer for twelve years now at the same agency. The Media Director is about to retire, and I really want to move up into her position. What should I do? First, talk to your boss and ask her to recommend you for the position. Secondly, talk to the President and COB of…
Would you buy a used car with a broken odometer? Would you buy diamond ring strictly based on what the salesman said about it? Would you buy a house without going through it with a real estate agent? Of course not, is the answer to these three questions. Therefore, media buyers will not okay invoices…
I have asked this one specific radio rep for some research I know his station subscribes to. I have asked him for it three different times in the last week and a half. He has given me nothing. In the meantime, I tried to find another station in the market which had the same research…
A buyer in Maryland used to book her quarterly negotiations every hour on the hour for television stations, and every half hour for radio reps. She was known to be able to negotiate an entire market in a day and a half. Once she gave each rep their appointment time, she was sure to tell…
If you are a media rep, how much respect are you going to have when you call on a media buyer who goes to work in sweats? It might be cold outside, but part of gaining respect and admiration from sales reps is by dressing the part. We’d all love to wear jeans everyday to…
One bad buyer in an agency will ruin reputations for the entire Media Department. One unethical buyer will taint the agency forever or at least until he/she is gone. Word travels fast. That unethical buyer will have a real tough time getting another buying job in that particular market. Once that bad buyer is labeled…
Account Executives who rush into the Media Department on a Friday afternoon at 4 p.m. asking for a Media Plan for one of the agency’s clients by next Wednesday should be tarred and feathered. It takes at least a month to put a truly well-thought out media plan together. To have to come up with…
The Society to Advance Media Professionalism is adamant about gifts from sellers to buyers. They teach that any gift valued at more than $20 must have the station’s/publication’s logo on it, and it must be a gift that is being given to all buyers/planners. If the station or publication has given you, the buyer, an…
Business lunches are a way to get the buyer out of the office where ringing phones, e-mail alerts, and distractions often interrupt a meeting between buyer and seller. At the business lunch, the sales rep has the undivided attention of the buyer, in a pleasant atmosphere, with more than just satisfying food. The buyer is…
Everyone works hard and diligently to get raises. That is the only way they can afford to keep their families fed. So, in essence, we work hard and earn those raises. They are rightfully ours. But, if you want another raise next year, one of the best things you can do is to write a…
Most people are hopeful they will never have to ask for a raise. It is an uncomfortable thing to have to do. Most people would like to assume that their boss knows how hard they are working and will automatically give them an annual raise. This is not always the case. Not every company is…
Every time I go into the kitchen for something, there are dirty coffee mugs in the sink, used silverware piling up on the counter and coffee stains on the table. I’m sick and tired of always being the one to clean it up. It’s not like it’s a big deal, but shouldn’t everyone contribute to…
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