Background:
The Media Buying Academy Group’s memorial scholarship is named
in honor of Michael M. Costello, who worked in the advertising
industry for most of his life. He began his career at a
popular radio station in Baltimore, WITH-AM, where he sold
radio time. From there, he joined J. Walter Thompson’s
creative team. He also spent many years as Ehrlich-Manes
Associates Senior Vice President, Creative Director. Towards
the end of his career, he freelanced his advertising knowledge
and expertise to a long list of loyal, satisfied followers.
Since its inception in 1996, the Michael M. Costello Scholarship
Award has been awarded to mass communications students from
Kutztown University of Pennsylvania, the University of Nebraska
at Omaha, San Jose State University, Temple University, Arkansas
State University, Iowa State University, and South Dakota State
University.
The Selection Process:
One winner is chosen from the applications
received by April 1 of each year. The winner is determined based
on a 500 words or less essay on why that applicant feels he or
she deserves the scholarship.
The scholarship consists of the 4 ½ media buying training at any
class location within the year of the scholarship at no charge
to the scholarship winner. The winner pays only for their
workbooks, a flat rate of $175.00 for the five workbooks.
Who is Eligible:
The only requirement is that the applicant
be enrolled on a full-time basis at a four-year college,
majoring in mass communication and have the desire to further
their education in the media buying field.
Applications:
To apply for the scholarship, students
must complete the 500 words or less essay relating to why they
feel they should win the scholarship along with their contact
information, including:
Full Name Address City/State/Zip
Phone e-mail Fax
Applications are accepted all year long for the following year’s
scholarship.
Choosing a Winner:
All essays are reviewed by Media Buying
Academy’s CEO and President. After reviewing all submissions, a
joint decision is made as to who that year’s scholarship winner
will be.
|
