With TV, buyers are constantly estimating what ratings certain programs will do. When we post, it tells us how close our numbers came to being accurate. Strict buyers like for posts to fall between 95% and 105%. Others will accept 90% to 110%. If a post falls below 90%, make good points will be due the advertiser. It means the station either didn’t air the spots fairly and equitably, or too many spots were missed and not made good.
Media Buying Academy | 3787 Cannon Court, York, PA 17408 | 717-800-8238 phone/fax
mediabuyingacademy@comcast.netmediabuyingacademy@comcast.net
All Rights Reserved Media Buying Academy.