Should I Give Out Share Information After the Buy is Placed?

Stations always want to know how well or how poorly they did on a buy after it has been placed. They ask for “share information.” They would like to have “share of budget,” but since that would give away my budget figure with a few math calculations, I give them share of TRPs. One could also give them share of “spots,” without worrying about giving away confidential budget information. Be careful what information you give out. It could come around and bite you next year in the same quarter……